Posts Tagged ‘search engine optimization’

5 Completely Affordable Social Monitoring Tools

Wednesday, March 31st, 2010

I am so thankful for innovators like The Plum Tree Group.  They bring me comprehensive and interactive marketing through MarketPointe. They understand who it is important for me to have a social media tool to help monitor my online activity and maximize my results.  Here are five of the least expensive social monitoring tools out there.

1.  Ubervu is a free social monitoring tool.  It has some great features.  I found you can log in to see your saved searches and I love that.  You can use a full range of social media information with it too.  Ubervu handles Tweets, comments, posts, and videos.  The things that concern me with it are the occasional issues with the interface in Chrome and some glitches in the default settings in the daily mentions.

2.  For $1.00 per month you can use BrandsEye.  If you are looking for a tool for social monitoring it is a bit lacking.  A majority of its features work well with the older management tools though.

3.  Social Mention is a pretty decent free monitoring tool.  It is visually appealing and easy to use.  I see its only major shortcoming come from its search ability.  You cannot save a search and come back to it later.  That can end up being pretty inconvenient and potentially wastes time.  I am not happy when my time gets wasted.

4.  Viralheat is a very affordable monitoring tool at $9.99 per month.  I found it a bit difficult to learn the navigation.  Once I did, the information I had access to was awesome.  I found graphs, statistics, activities, and countless other bits of information.  It is great to have all your pertinent information in one central spot.

5.  A free trial is a nice incentive and I like that Trackur gives us that option.  After the trial you are looking at about $18.00 per month cost.  The basic account is named correctly – it is very basic.  If you like more jazzy features to go with the straight forward format you could be disappointed.

For more information about how you can leverage social monitoring tools, call Plum Tree Group at 800-540-4165

The Importance of Continuous Online Marketing

Friday, December 11th, 2009

If you’ve never visited our site or blog before, allow me to give a brief introduction and explanation of MarketPointe:

MarketPointe is a division of The Plum Tree Group (PTG), an integrated business solution provider that focuses on solutions for emerging businesses. The PTG focuses on Information Technology, Business Process Outsourcing, Marketing & Communications, Consulting and Micro Venture Support Services.

Our mission at MarketPointe is to help small- and e-merging businesses target and build their growing online marketplace through custom interactive campaigns and resources.

There, introductions aside, now to the Pointe:

We are priveleged enough to provide our online marketing services to myriad clients in multiple industries. That being said, our marketing goals, strategies and tactics also vary as widely as our clientele. However, several overarching tactics remain the same, such as social media networks and engagement, e-mail marketing, and search engine optimization (SEO).

I came across a very informative SEO post earlier today highlighting the reasons why it’s important not to merely spit out what you’re going to do for your client and do it once, but to continuously update and stay current with your online marketing and consultative services.

The post brings up several terrific reasons about leaving SEO to the SEO pros: The lack of implementation by the client, consistently participate in and increase link building, staying current with search engine changes, the downturn of employees due to this downward market, and the importance of utilizing in-house analytics.

MarketPointe proudly stays on top of these robust and dynamic tools and methods. Don’t believe me? See for yourself and give us a ring.