MarketPointe is a division of The Plum Tree Group (PTG), an integrated business solution provider that focuses on solutions for emerging businesses. The PTG focuses on Information Technology, Business Process Outsourcing, Marketing & Communications, Consulting and Micro Venture Support Services.

Our mission at MarketPointe is to help small- and e-merging businesses target and build their growing online marketplace through custom interactive campaigns and resources.

There, introductions aside, now to the Pointe:

We are priveleged enough to provide our online marketing services to myriad clients in multiple industries. That being said, our marketing goals, strategies and tactics also vary as widely as our clientele. However, several overarching tactics remain the same, such as social media networks and engagement, e-mail marketing, and search engine optimization (SEO).

I came across a very informative SEO post earlier today highlighting the reasons why it’s important not to merely spit out what you’re going to do for your client and do it once, but to continuously update and stay current with your online marketing and consultative services.

The post brings up several terrific reasons about leaving SEO to the SEO pros: The lack of implementation by the client, consistently participate in and increase link building, staying current with search engine changes, the downturn of employees due to this downward market, and the importance of utilizing in-house analytics.

MarketPointe proudly stays on top of these robust and dynamic tools and methods. Don’t believe me? See for yourself and give us a ring.